76ers Introduce Delaware Blue Coats as New NBA G League Brand Identity

By Blue Coats PR | March 28, 2018

WILMINGTON – March 28, 2018 – The Philadelphia 76ers, a Harris Blitzer Sports & Entertainment (HBSE) property, unveiled today the Delaware Blue Coats, the new brand identity for its NBA G League affiliate. Inspired by the 1st Delaware Regiment soldiers who were known for their signature blue combat uniforms and legendary courage during the American Revolution, the Delaware Blue Coats are set to take the floor in the 2018-19 NBA G League season.

Set to open in the fourth quarter of 2018, 76ers Fieldhouse will host approximately 2,500 fans at each of the Blue Coats’ 24 home games. 2018-19 Delaware Blue Coats Founding Membership deposits are on sale now. Fans can Join the Revolution at SIXERS.COM/BLUECOATS or by calling (302) 504-7587 or emailing BlueCoatsTickets@76ers.com.

Download the Delaware Blue Coats brand identity video and images of the team logo, court design and uniform mockup here. Follow the Blue Coats across social media: on Twitter @Blue_Coats, on Instagram @DelawareBlueCoats and on Facebook at Facebook.com/DelawareBlueCoats.

Sporting 76ers’ blue with red and white accents, the Blue Coats’ primary logo depicts famed Delawarean and Founding Father Caesar Rodney on his legendary horseback ride of 1776. Rodney, Delaware’s representative in the first Continental Congress, rode 80 miles to Philadelphia in a thunderstorm through the night in order to cast a tie-breaking vote for American Independence.

The Delaware Regiment is widely considered to have been among the finest and most skillful in the Continental Army. Its soldiers became known for their uniquely pristine and distinguished dress – having been outfitted with their iconic blue coats with red trim in a trade deal brokered by Rodney himself.

Rodney, portrayed in the team’s primary logo palming a basketball and seated on a saddle emblazoned with the iconic 76, briefly commanded the Delaware Regiment when its esteemed Colonel John Haslet was lost at the Battle of Princeton. Further solidifying their place in American lore, 100 brave Delaware Regiment soldiers clad in blue coats famously crossed the Delaware River alongside General George Washington in December 1776.

Secondary and partial team logos will be unveiled at milestone events leading up to the opening of 76ers Fieldhouse and the start of the 2018-19 NBA G League season.

Philadelphia 76ers President of Business Operations Chris Heck

“This new identity serves as a strong extension of the Philadelphia 76ers brand and represents Delaware’s important role in our nation’s history. We are proud to unveil the Blue Coats to our passionate fans across the region and look forward to moving to the new 76ers Fieldhouse in Wilmington for the 2018-19 season. This is an exciting and transformational day for our future in the NBA G League.”

Delaware Blue Coats General Manager Elton Brand

“We are energized by our new look and the opportunity for the Blue Coats to build something special in Wilmington. Our players will be proud to wear ‘Blue Coats’ across their chests for all it will come to represent: first-in-class player development, team culture, fan engagement and local activism.”

Delaware Blue Coats President Larry Meli

“As the all new 76ers Fieldhouse is set to become a beacon for local youth, the Delaware Blue Coats will be the brand propelling the efforts to influence positive change in the city of Wilmington and beyond. We have seen so much good come through the power of basketball across our five seasons in Delaware, and the brand refresh and new arena will certainly provide tremendous momentum going forward.”

NBA G League President Malcolm Turner

“Congratulations to the Philadelphia 76ers on the exciting new look for its NBA G League affiliate!  I’m thrilled to welcome the Blue Coats to the league and look forward to seeing the team compete at the brand new 76ers Fieldhouse next season with their historic new identity.”

Mayor of Wilmington Mike Purzycki

“We are very excited about all of the positive changes happening in Wilmington, many of which have come as a result of our partnership with the Sixers organization. The construction of a new, state-of-the-art 76ers Fieldhouse on the Riverfront and the move of the Delaware Blue Coats to Wilmington are signs that our City is on the move. We look forward to adding to our first-rate entertainment offerings here in Wilmington, as well as supporting another facility that will focus attention on serving the needs of our younger people.”


The NBA’s official minor league, the NBA G League prepares players, coaches, officials, trainers and front-office staff for the NBA while acting as the league’s research and development laboratory.  Featuring 26 teams with direct affiliations with NBA franchises for the 2017-18 season, the league offers elite professional basketball at an affordable price in a fun, family-friendly atmosphere.  An all-time-high 44 percent of all NBA players at the end of the 2016-17 season boasted NBA G League experience.  In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs.  NBA G League games are available on ESPN’s family of networks and NBA TV.


The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 47 playoff appearances over 68 seasons. The Philadelphia 76ers organization is a Harris Blitzer Sports & Entertainment property.


Founded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the GRAMMY Museum Experience Prudential Center, the Delaware 87ers, the Binghamton Devils, the Sixers Innovation Lab Crafted by Kimball, and renowned esports franchise Team Dignitas. Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports. For more information, visit www.hbse.com.